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8 Lessons Star Trek Teaches Us About Building Wealth That Actually Lasts | Ep 101

James and Jessi as star trek
Welcome to the Furlo Capital Real Estate Podcast! In this episode, we explore parallels between Star Trek and real estate investing. We delve into concepts such as the Prime Directive of real estate, the Federation model for scaling through shared values, and the importance of systems thinking and proper asset management. Join us as we compare Star Trek's exploration and calculated risks to the world of real estate investing, and how to apply these lessons to build wealth and improve communities. Live long and prosper!

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Show Notes

  • 00:00 Intro
  • 01:01 Exploring Star Trek Series and Spin-offs
  • 03:10 The Prime Directive of Real Estate
  • 05:05 The Federation Model in Real Estate
  • 07:30 Starship Design and Asset Engineering
  • 12:42 The Holodeck Problem in Real Estate
  • 14:37 Advanced Stress Testing in Real Estate Models
  • 15:26 Exploring Excel Features for Syndication Spreadsheets
  • 16:05 The Importance of Scenario Testing
  • 16:47 Star Trek: Strange New Worlds and Real Estate
  • 17:28 Star Fleet's Approach to Risk Management
  • 18:54 The Role of the Lower Deck Team in Property Management
  • 23:38 Balancing Efficiency and Empathy in Real Estate
  • 26:06 Star Trek vs. Star Wars: A Real Estate Perspective
  • 29:02 Conclusion: Real Estate Lessons from Star Trek

7 Key Lessons

  1. Build investment partnerships around shared values, not just shared deals: The Federation expands through aligned principles, not conquest. Same with portfolios, every property can be different, but your standards stay the same. (Federation model discussion)
  2. Engineer your systems so your business doesn't need heroics to survive: On a starship, engineering beats bravado; in real estate, smooth operations beat last-second chaos. Make sure accounting, communication, and maintenance systems actually support your "bridge crew" decisions. (Starship systems analogy)
  3. Test your spreadsheets like a holodeck simulation, not a fantasy: Perfect spreadsheets create illusions just like the holodeck. Run stress tests, break your assumptions, and make sure your deal works even when Murphy's Law visits. (Holodeck + Monte Carlo discussion)
  4. Support the people nobody sees, because they keep the ship alive: Maintenance techs, bookkeepers, VAs, and leasing agents are your Lower Decks. The ones holding everything together while the "bridge crew" gets the credit. Invest in them. (Lower Decks / property management discussion)
  5. Balance automation with empathy so you don't turn into the Borg: Processes are great, but not at the expense of soul. Avoid becoming an efficiency machine with no human judgment. (Borg analogy)
  6. Take calculated risks with shields up, not reckless leaps into new markets: Sensor sweeps = demographic research. Shields up = contingencies and inspections. Crew you trust = vetted advisors. This is how you explore new "sectors" safely. (Strange New Worlds risk framework)
  7. Remember that exploring wisely beats chasing every shiny nebula: Real estate rewards curiosity, stewardship, and long-term thinking, not impulsive deal-chasing. (Final frontier reflection)

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James: Welcome to the Furlo Capital Real Estate Podcast, where we explore strange new worlds and seek to form partnerships with other federated people among the planets. I guess that so

Jessi: strong you're going strong. I know.

James: Yeah, because we're gonna be talking about Star Trek, which is typically known for space exploration.

Yeah. But I think it fundamentally is about, creating people or how you creating not people, but how you create societies and civilizations.

Jessi: Oh, okay. Yeah. Which has to

James: do with real estate, which is what we're all about. Because our mission is to equip people to invest wisely in both people and property, no matter what planet it's on, so that together we can build wealth while improving housing.

So I'm Jameson. This is my wife, Jessi. So awesome. I love

Jessi: that. Our kids call it Star Trek. Star Trek. I think of a track star every time. I'm like, yeah, oh yeah, track star. But no, that has nothing to do with it.

James: That's true. I so we signed up for, what is it? It's paramount. Yeah. Yeah. Plus you can get all the

Jessi: old episodes and

James: the, and the goal was to introduce our kids to Star Trek.

Yeah. Because at one time we asked them, we're like what do you think is, what do you like more? Star Wars, star Trek? And they're like star Wars. And I went, actually, now think about it. You haven't seen anything. We've been slowly introducing 'em to it. But we had access to all of it.

Yep. And so I personally have been watching a lot of Star Trek. Star Trek, and so it was good. I started out and apparently

Jessi: There's like way more, had spinoffs, to the original than I ever thought there were. Oh. There were like, I knew there were some, but I was like, oh, okay.

There's this strange New World thing and lower deck.

James: And so the two I've been going off of yeah, no, there's Discovery, deep Space nine. There's Voyager, there's Enterprise, there's, next Generation Think that's the one I watched Next. Addition to the og.

Jessi: Yeah. I'm most familiar with the OG with, captain Kirk. Captain Kirk and then the next generation with Picard. Yeah,

James: Picard and Picard has his own series. Yeah, that's right. We watched, he Is older. Watched couple episodes. We watched a couple episodes. Episode. I was a little

Jessi: weird.

James: It's definitely, it's a slow drama. I, it just made

Jessi: me feel old.

Ah, because I was like, man. Yeah, but card's an old man.

James: No, it's been good. I even think the OG cartoon is good 'cause it let them do some things that were hard to do. Live, live action. There's like a

Jessi: 1980s, nineties cartoon. Like somewhere in there. Okay. I remember that.

James: Yeah. Then obviously there's all the movies, right?

Yeah. Yeah. So yeah, we're about halfway through, through right now and yeah. Of contact. I know you're excited for that one. That's right. We'll get there.

Jessi: I do like that one. I do like next gen. There's something about it that like, is nostalgic for me. Jordy and data and, yeah. I ordered,

James: Oh gosh.

I have what is it? What's Picard's favorite drink Lincoln on right now. Oh, gray. Yeah. I ordered one of those at a coffee restaurant, but I'm pretty sure he adds something to it because I got it. I was like, eh, whatever. Just tea. It's just tea. Yeah. But anyways yeah it's been fun watching all of it, but it got me thinking, yes, it is fun and I do enjoy all the adventures, but.

It also has stuff to do with real estate. I'm gonna talk about that.

Jessi: I'm interested in these parallels.

James: Yes. So from a parallel universe. Exactly. All right. So there is the prime directive of real estate. Yes. Okay. Which could be don't interfere to prematurely. Interesting. Okay. Okay.

So in Star Trek, the prime directive, it prevents star fleet from disrupting, developing civilizations. And so in real estate, it's the rule of like market readiness. You don't beam down capital into a market until you've studied it, understand it. Like LA last year, a few years ago.

Like Austin was an example of a place that was just blowing up like crazy and it seemed oh, we gotta get in there. But if you don't personally know or understand where it's at you shouldn't necessarily go after it right away.

Jessi: All right.

James: Yeah. Observation precedes intervention.

So essentially it's talking about like due diligence. You gotta understand your markets.

Jessi: That's right. Observe first, then perhaps. Interact or

James: Exactly. Take steps.

Jessi: But I, in Star Trek is the prime directive. Like I always understood. The prime directive is you never get involved to, to like change civilization or a culture.

James: Yes. And part of the fun is there's always, they do all the time but they don't want to be they don't. They can, it's weird. They

Jessi: can interact, they can

James: interfere, but it's gotta be like, in a non noticeable way. It's more of keeping them on track and more importantly, not revealing any pathology or, like you're saying, it's

Jessi: If it is beneficial for everybody, like that's okay.

Like we could do that. But not necessarily if it's gonna eliminate a whole civilization or organism or whatever, but yeah. But in real estate it's okay, just loosely observe first and then take action. Yeah. That's the, that's

James: the idea. I've got some others. Surprise.

There's the federation model. Which is scaling through shared values. So Star Trek is all about the federation, which is, they have these planets and civilizations who join in and based off, hey, we all believe these same things as opposed to say like Klingons or those other ones that are.

Rolins. Yes. I was like, it's not

Jessi: Vulcans are in. Yeah, no, they're in.

James: The Federation expands by inviting worlds into a shared alliance, like I just said not by conquest. And so each world keeps its culture while following United principles. Which is nice. And I think that's the same thing for like, when it comes to real estate and you're investing.

Yeah. You make, you maybe have these shared principles, but each investment will look and feel different. Yeah. You keep that what you're going for. As the same,

Jessi: I could see like you're aligning in your like mission and vision for what you're doing as well. You're finding a sponsor or a team that you're like, yeah, I, the purpose behind.

This investment get behind that. It's not, unscrupulous or just about making the money or whatever. Yeah. It's.

James: Yeah, exactly. Something bigger. So like we're talking about great real estate portfolios. They work the same way. Each property has its own character, but it's followed by a share of systems of accounting standards, maintenance protocols, those shared values.

Those kind of things. And even on the syndication model where if you don't know, a syndication is where you put in money. There's multiple owners in the project as opposed to say, being like a private money lender. But anyways, on the syndication model, they are, in some ways they're mini federations.

Jessi: Yeah.

James: Hey, we're all bringing these things together for the line of goal. We're all bringing whatever resources we have to bear to buy it. And yeah. So yeah. So bigger projects, especially and bigger portfolios, all work off the federation model. And I think it's important to keep those, to figure out what are those important things that aren't going to change.

And and keep those. Keep those front and center. Yeah. So like for me, it's funny, I'll often one of the things that I've talked about right now is I only invest in Oregon. I don't look out at other markets and I'm willing to drive quite the distance Sure. Inside of Oregon, but I understand Oregon's rules, how they work.

Yeah. All of that kind of stuff. And that's important to me. I tend to like bigger funkier properties as opposed to single family homes for long-term holds. That's important to me. And yeah, people I invest with, like I want them to have shared values. So

Jessi: yeah, there should be some alignment there.

James: Yeah, some alignment. All right. Now I wanna talk about Starship Design and Asset Engineering. You have in a Starship you have Crew Quarters. So these are like multi-family housing that provides safe, comfortable living spaces for residents. No. You've got your engineering, which is like your infrastructure systems that keep everything running smoothly.

Behind the scenes, accounting, emails, that kind of stuff.

Jessi: Yeah. Communication.

James: You have your sick bay. Sick bay. Broken stuff. Preventative maintenance. Oh, that addresses issues. That's like wellness. They wellness care, emergent emergencies.

Jessi: Sure.

James: I know.

And then you have the bridge, right? Yeah. And that's the asset management side of things. Yeah. The oversight that coordinate all the functions. Yeah. They're making the decisions, strategic decisions. Yeah. And I think it's just important to say 'cause it's a thing in Star Trek engineering beats heroics and system thinking turns chaos into performance.

Yeah. And yeah, so like a Starship, it has all different parts. So does property or just real estate and investing? Yeah, real estate, general investing and managing and property management too, but Sure. Yeah, because that's definitely a part of it.

Jessi: Yeah, that totally makes sense. And you, if you don't have great systems, it does break down yes. Similar to giving her all star Rek, she can, cats like, come on. Like you don't have the power A little more.

James: Yeah. Yeah. What was it? I think it was in strange new worlds. There was one time where Kirk had just, he had temporarily taken over Captainship, he was not quite a captain yet in that serious.

And yeah. And he asked him to push the ship further than they could handle, and they all tried to warm dude you're over extending. You're over leveraging. It's I don't care. We gotta do it. And sure enough, it all broke down. Yeah. Like you can't

Jessi: stuck somewhere. And so it's bad. Had to figure that out.

James: Yeah.

Jessi: Exactly. I don't want a time crunch for finding the, or for fixing the core warp drive or something.

James: All right. Now I wanna talk about something that's what do they call it, A DS nine. That's what the cool kids call it. Deep Space nine. It's the farge rules versus Federation ethics.

I know what you're not you're not up to beat on all these.

Jessi: I know the Faris.

James: Okay. What do you know about them?

Jessi: I'm pretty sure they're like wheelers and dealers, Uhhuh and they're, they'll make a deal. It's one thing they care about. Yeah. It's all about money, all about trading.

If it is good for them. They might, they're probably in, but they'll take advantage. Yeah. Of whatever opportunity. A hundred percent. There you go.

James: Yeah. Once they have your money, never give it back. It's pure profit maximization without regard for relationships or community impact. Yep.

Jessi: They're sleazy.

James: Yeah, that's fair. That's fair. As opposed to the federation philosophy, which is infinite diversity and infinite combinations, building value through stewardship and community improvement.

Jessi: And they actually, like within the federation. Like money's not a thing.

James: Correct. Yeah.

Jessi: They don't have like credits or money or Right.

Like it just, they have resources and then they manage the resources to be like beneficial for everybody, essentially. Yeah. I was trying to explain that to our kids. It's very, the other day, socially communistic in that regard. Yeah. Do the best of your ability, just two, which, whatever. Yeah. Every, you'll each contribute your own gifts and skills, and then you get basic needs met, yeah. And there's a, yeah. An agreed upon standard of what basic needs are is, you know what the standard is?

James: It's very altruistic. Yes.

Jessi: Yes, it is. Very altru altruistic. I tried to explain it 'cause our I don't remember what we were talking about, but our, I said something about yeah, like in the future, like Star Trek and our kids were like, wait, that's the future.

And I was like.

James: Yes. Yeah. Star Wars was a long time ago. Star Trek, star Date 26, whatever.

Jessi: I was like, they say the date and it's like in the fu like way in the future. Wow. But I think they just did, it's not even our calendar

James: date. It's

Jessi: right. Yeah. It's just made up. But it's in the future.

It's in the future. You're like, I don't know. Yeah. That was just a known fact and our kids were like, oh. I was like, yeah, that's why there's exploring new worlds because earth can't sustain people or like they're branching out. They're doing like, there's just, there's lots of premises here.

And then they find all these other worlds and people and they start to live differently, and then people in earth, like they, the federation, they don't even have money, and they, it's like the whole premise is to explore and to expand and to help one another. And Samson was just like, no money.

How do they get stuff? And I was like, they have everything that they need. They have one they call Replicators. Yeah. Yeah. I was like, you just, have you seen 'em like go to the wall and they're just like, cheeseburger and fries and boom, it's there. I

James: guess. I don't know if they've actually gotten that far in the series yet.

We need to watch more. I

Jessi: know. We need to watch some more. 'cause I was like, okay. All right. We need to give you some like more context.

James: Yeah. Yeah. And I think, yes, we do. As investors, we need to walk the line between these two philosophies. Because we need to steward capital responsibly while improving communities.

Yeah. That's important to us. But most successful operators also understand that profits of the byproduct of, of that purpose while executed. Yeah. I think it was, hewlett and Dave Packard were talking about of HP fame. We're talking about, hey, yeah. Our goal is to help out the world, and one of the ways we will measure that success is by how much money we make.

No, we've helped out a lot of people. Yeah. It's kinda that similar ethos there. All right. I wanna talk about the holodeck problem.

Ooh. The holodeck problem, which the kids haven't really seen yet because it's not, it's

Jessi: not a thing

James: In the og. Yeah. Which is cool. You have the illusion on the holodeck, everything looks real until the power fails.

In real estate spreadsheets create the same illusion with perfect returns and perfect tenants.

Jessi: Ooh, that's a good analogy. Oh, yeah. Because you're like, man, this looks so good path. Yeah. You can make it look great. Yeah. With the upside and you tweak. This knob and that knob, and it's oh yeah, there's.

Definitely like a great return, if you, if this, and this, but it's yes. Yeah. But that in the real world, all of those scenarios and I'll admit aren't necessarily, I don't, I

James: don't do this as thought, then I should probably do it more. But it is fun to, to go back and compare hey, what were my original assumptions and then Oh, interesting.

And then refill it out Sure. And be like, where am I actually at today? Yeah. That's what I've, like I said, I don't do it super often, but I've done it a few times and yeah, it's always. It's always interesting. Yeah. 'cause it's, a's places, I miss places. I don't,

Jessi: what's the term you call that? It's not a, it's not a static

James: dynamic.

Jessi: It's a dynamic market. Oh yeah. Where they're like, there's constantly things changing. And, even the market and yeah. Taxes and all even things unrelated are shifting and changing and affecting the numbers that you're putting in there.

James: Yeah. And even then, I've.

Yeah. In order for it to fit a spreadsheet, you have to overly simplify the complexities of the real world. Yeah. To make it all work. But yeah. As we as we just alluded to, there's the reality. Where the underlying assumptions can break taxes, can increase insurance, can spike vacancy rates.

Everything. Yeah it can be very different. So the solution is to test your models against stress scenarios. So you build in buffers and you assume Murphy's Law will visit your property at the worst time possible. And so that's that's one way that you can do it. And I've got cool stress tests built into my spreadsheets, depending on the model that it's looking at. Like one of 'em on my flipping model. I have a Montecarlo simulation set up there. So I actually run a thousand different simulations where it tweaks the assumptions to test the bounds. And then to say, okay, overall, what's the most likely scenario given given all these possible outcomes within a reasonable assumption. And I know it's not like it's my way of also saying like I don't actually know the answer. But it helps me determine if I'm at least being conservative. If most of the scenario, if. My scenario is worse than most of the probable scenarios. You go, okay, I feel pretty good about this.

But if it's not, oh, okay, like I've introduced some risk in here, what can I do to re mitigate it? Is kinda how that works. And then for my syndication spreadsheet, that was a little more complicated, so I couldn't quite make the Monte Carlo off of it. So instead I used a different feature within Excel where you can actually test just two different variables against each other and run it and just see okay, here's.

Jessi: Just run different scenarios. So you might

James: say you compare the hold period versus vacancy rate. Okay. Something, I dunno if that makes sense, but to do that specific comparison. But those are different things that you can test. And it's, and again, you're just looking at the big variables.

The vacancy rate is different than what I thought. The hold period is gonna be different than I thought. The construction costs are different than I thought. Those are all the different those just a few. The rents don't increase as much as I thought. Those are all the things.

Jessi: You could also look at the holodeck as being, like, what you were just saying is you get to test out different scenarios. Totally. Yeah. Without actually pulling the trigger. You're just like, all right, let's, but I guess see what this would look

James: like. That's the solution, right? Do the holodeck, but don't just do one and call it good. Yeah. Try a bunch of different scenarios. Okay. What is that worst case? What is the best case? Yeah. And just to see what the impact is, man. If the bottom does fall out, what does that actually look like? How much I don't know if vacancy rates suddenly jump up to 15%, am I in trouble?

Jessi: Yeah.

James: Or not?

Jessi: And

James: Obviously your returns won't be great, but are you in trouble?

Jessi: Yeah. Could That's good. Could you still make it work? Yeah. Yeah.

James: Because the name of the game is not to die. Yeah. Yeah. Like I said, I have been watching strange New Worlds. Quite a bit. Super fun.

And again, that's one. This is the one that takes place before the OG group. So it's before Kirk is captain.

Jessi: Yes. Pi. That's okay. I've seen bits and pieces of it, but I'm not as familiar with that one.

James: Yeah. It's weird 'cause it technically takes place before all that, but obviously it's a modern show, so Yeah.

It looks cooler. It's weird, but, whatever. I'm, it's all good. And they definitely have Spock is in the show, but it's a different character. Because it needs to be, and I think it's fine to just unapologetically be like, yeah, we get it. Like it's close, but it's not the same person. It's allowed and, yeah, I think I should address the whole, which one's better? Star Trek, star Wars. But yeah. So let's see here. Star Fleet Captains explore new sectors but with shields up backup plans and sensor sweeps, they embrace calculated risk, not reckless abandon. Okay. Because that's part of they gotta go for it.

So for the sensor sweep, what that looks like is researching new markets. Thoroughly before committing capital, studying demographics, employment trends, and regulatory environments. I think it's really important and at least making sure that the sponsor you're investing with knows all of that.

Again the shields up piece of it is they structured deals with protective measures. Like they have earnest money contingencies, there's inspection periods and partnership agreements. Like they're checking all those boxes. And then the trusted crew. Yeah. Piece of it. They've just got experienced partners and advisors who are helping them out, whether that's brokers, insurance, property managers all the above. And so that's how, like they're successful. Yeah. In that particular one. That's right. I hear a first contact story and I think so Baker City was this example of one where we were looking at a property to invest there and that the sensor sweep was one where it was like, man, I don't know anything about this place.

It's six hours away from where I live.

Jessi: Yep.

James: And so I spent some time there and got to know it. Dove into the data and from when I first learned about it to when we actually closed was over a year. Yeah. It was like, gimme time just to learn. And even now I subscribe to the newspaper so I can stay on top of Yeah.

Current events, everything that's going on

Jessi: and what's going on, and. Yeah.

James: The other show that I actually I recommend is a lower Decks. It's a cartoon and the entire idea is, it's not the bridge crew, it's the people underneath. And it's just, it's such a well done show. It's unbelievably good.

It's the way I heard it described, and I a hundred percent agree with it. Like it's a love letter to Star Trek and 'cause the guys who wrote it, you can tell they're just massive fans. Okay. And and so 'cause the lower deck guys, they will make fun of the bridge captains and and the bridge crew, I should say.

And all that stuff. And they just they'll make references to different people, but at the same time they're like, Kirk is awesome and they're like super fans. Oh, totally. It's so good. But one of the takeaways that I got from that was that success depends on the people nobody sees.

And I think property management often operates in this way where you have maintenance techs, bookkeepers, virtual assistants, leasing agents. That's your lower deck team. Yep.

Jessi: Yeah. They're not the face of everything, but they definitely keep everything running.

James: Yeah. Yeah. And so yeah.

With maintenance techs, they're keeping everything running, right? They do preventative emergency stuff and they preserve the asset value. Through due diligence. Bookkeepers obviously do their bookkeeping thing which is important to provide that financial visibility.

Jessi: Oh yeah. For your investors for sure.

That you can give updates to, but also. When money is being managed and spent and traded and paid for rent people wanna know Yeah. That's being managed well and tracked.

James: Yeah. I love having a bookkeeper. Yeah. Now that I have one where it's, yes. Like we we're just constantly on top of stuff now.

Yeah.

Jessi: Which

James: is great.

Jessi: That's what I feel like is. A bookkeeper. When you have a person who's designated to do that job, it doesn't seem as overwhelming because it's super easy. That's, he likes it. That particular thing is super easy to get behind. Oh, yeah. If you're like trying to manage all the other things and you're like, ah, man I like, it's only been a couple weeks, but there's so many transactions.

Yeah. I gotta now catch up and do the regular transactions. It just gets outta control. Yeah. We're at

James: where it's about 200 units like that. Yeah. That's, that adds up really fast.

Jessi: A lot of moving pieces.

James: Yeah, no, totally. A keeper, again,

Jessi: Yeah,

James: you wanna have the leasing agents which I'll admit is primarily still me in my business. But they're filling the vacancies, screening tenants. Man, I've just had a conversation with a tenant or a potential tenant this evening. It was really interesting. He does a sales job. And so we were going through and I was asking him questions and he can move in a month from now.

And I was like, ah man, that's a long time. And I know that my owner wants it like rented yesterday.

Jessi: Yeah.

James: So I was like would you be willing to do essentially a holding fee, pay half a month's rent for November to hold it for December? And he was like, no, not really. I was like, oh,

Jessi: okay.

James: Alright. But it was just, it was fascinating. And so I was like, okay, no problem. Cool. And he is can I still take a tour of the place? And I was like

Jessi: no. No.

James: I don't wanna, I was like, I don't wanna waste your time. Yeah. If you're not willing to lock it up now. And he was like but it's available to rent.

And I was like, yeah, no. But it was, I could just tell there was a sales piece that like all of a sudden we entered into negotiation throughout the game. I was like, ah, here's what's going on. I was like, Nope, I'm in the prize. Not you. It's all good. And I told 'em the truth, which is you know what?

I've got one of three people calling me a day about it. This thing's gonna fill up. But I'll tell you what, if in two weeks it's not, I'll give you a call. Yeah. And I was like, and then we'll get you in for a tour and have you check it out. It's if you don't find a place.

But yeah, anyways, that's part of that that's part of that process.

And yeah. And I've, and it's price, right? So I'm like, nah, it'll get rented. It's a matter of time. It's just like this is the worst time of the year to try to rent something. Yeah. So I'm also gonna be super picky about it. And the virtual assistants, I think I've got one and she's awesome.

She helps out with all the paperwork stuff. It's shocking how many utilities you have to deal with and I just, ah, it's unbelievable. It's true. It's one of those things you just don't think about until you're managing a ton of properties. Yeah. Oh gosh. Suddenly it multiplies. It's all over the place and yeah. It's insane. And so she's super helpful to have that person who's, and even like when we bring in someone new, she's filling out the leasing paperwork and getting all that done. And Yeah. Just super helpful ma answering questions and that she's, that fir she's a triage person.

For. For all the messages. She doesn't necessarily know the answer, but she's okay, hey, ask this person, I see you. Yeah, we

Jessi: heard you. Yep.

James: Yeah, exactly. The hard part about them is, and this is a lot of the lower deck piece they often don't get credit when things go right.

But it really does depend upon them and good operators and invest in that culture, not just the capital of it.

And so a strong crew prevents mission failure. There you go, man. Lower deck. Highly recommend it yet again. After you invest with us Of course. Oh, and then you have to be wary of the Borg Collective. Sure. Of over. They're creepy standardization. Do you remember what the Borg is?

Jessi: Oh yeah. They assimilate everybody just into their That's a good sound, right?

The cube. Yeah,

James: that's right. Yeah. Resistance is futile. Efficiency without soul. Yeah, so the Borg, they represent perfect process. And the total loss of individuality. And I would say there's some REITs and institutional operators that kind of drift this way.

Jessi: Sure.

James: Where everything is efficient, but just sterile.

Yeah. Just boring. It's kinda like this is the way it's done. You put a money essentially into an index fund, you get a return. It is what it is. Yeah. Whereas I feel like smaller operators like for low capital ourself we kinda keep that human judgment and touch to it in the loop and we balance the systems.

Yeah. With the empathy and the local knowledge. And just bringing interesting properties Yeah. To our investors where there's Yeah. There's a lot more creativity.

Jessi: Yep.

James: Yeah. And so you just gotta have that you gotta have that balance between the peer automation and like that empathy piece.

Jessi: Also Borg are just creepy. Don't be like the Borg, don't be like the Borg.

That's just like a motto for life.

James: Don't be like the Borg. All right. I do love systems but I hear you. Another just takeaway from this is systems should serve people not consume them. And and so automation should amplify efficiency, but empathy, like that's important to have that still in the system.

Yeah. Somehow. Yeah. All the final frontier of wealth building. So good. You love all these puns, don't you? It's so crazy. So Star Trek isn't just about space, it's about stewardship.

'

Cause every captain, every engineer, and every planet wrestles with the same question that we do in real estate which is in your investing, are you exploring wisely or just chasing the next nebula?

Yeah. And yeah the big things to remember again that we learned from Star Trek is to that prime directive study before you act the federation model, which is to scale through shared values. Not just go after the dollars to have some systems thinking, and, you wanna engineer what you're doing for resilience. You do wanna have some ethics in there. Yes. Yeah. Purpose driven so not just bo of stuff, and you want value the people, your crew. And so you're investing in your people.

And so there you go. That's, that's what I learned from Star Trek. That's awesome. Real estate investing.

So many

Jessi: lessons.

James: Oh, that's amazing. It's

Jessi: not just about exploring space. Exactly.

James: And I think this is gonna be a little controversial. This is the old Easter egg for people who watch the entire time. Oh man. I think I like Star Trek more than Star Wars.

Jessi: Wow. Definitely. The more I

James: would say Star Trek has done better in like the modern.

Keeping it going. Yes. Versus Star Wars. Star Wars seems like there's a really great story that happened Geez. Years, a long time ago. Years ago. A long time ago. Yes. Alex too far away. Exactly. And they just they're trying to hold on. Yeah. To that. Yes. And

Jessi: yeah, it's a lot more, there's a lot more nostalgia and.

Like preservation. I feel like with Star Wars, that's a say. They're like, feels like we have, that's a good way to say we have to keep this, they're trying

James: to preserve, playing like a prevent defense. Whereas Star Trek is more of Nope, go this direction. Go that direction. Yeah. It's it even it to the point where it's like in Star Trek, right?

They, if it, if they do an older one they just have they hire someone who looks like Spock but isn't. It has whereas Star Trek is no, we're gonna do the whole AI thing and Right. We're gonna create him this particular

Jessi: character be the same. Yeah. Which, both, which they have the, they have, what I appreciate with Star Trek is they have the heart of that character, like the mannerisms.

The trope, like the who that person is. But it's played slightly differently. Yeah. So you're like, okay, cool. This is still. True to the story. Yeah. But I can still enjoy it differently. And I also think

James: there's just, star Trek fundamentally is like, it's just drama in space, man. Oh yeah. And whereas, I don't know, star Wars is slightly different.

It's more of adventure. More

Jessi: adventure. But yeah.

James: But again, I, it's that I, there's this. Definite feeling of preservation versus moving forward, which I think is just another that's another way of investing. There are investors who are like, Nope, I just want to preserve the wealth. That's all I'm looking to do.

Like it's true, which is fine, but it can get a little old and tiring. And can like not be great. Yeah. Whereas on the other hand, like if you are off exploring new stuff and pushing the bounds on it, that can cause an issue. And but yeah, I think just from a pure entertainment standpoint, now that I've jumped back into the Star Trek world, yeah, I think I've enjoyed it more.

Yeah. Lower deck was fantastic, by the way. I don't think I get, I don't, I can't sing It's praise as loud enough.

Jessi: So Interesting. I'm gonna have to watch more episodes 'cause I skipped around and just jumped in with you here and there. Yeah. And was like, all right. I get it. It's, I don't know, kinda like a spoof type of thing.

Yeah. It's, but maybe, perhaps I need to see like the whole,

James: it's definitely it's an adult cartoon. Yeah. 'Cause there's violence and a little bit of language, but, yeah, they're not afraid to, which is part of the, their whole thing of oh man, that person just died. And they just kinda, I mean they, that happens in the live actions, but they just, whoa.

The red shirts for sure. Oh, they make fun of the red shirts. That's pretty funny. It's, oh, it's great. Yeah. All the classic stuff. So yeah, there you go. Anyways, that's, we could talk for way too long about that. Star Trek is like real estate investing. And if you are interested in learning more about not only my Star Trek fandom apparently, but also how we invest, you can check us out at furlo.com and you can see what we're about, the types of projects we do and how you can partner with us.

So with that, thanks for listening. What is it? Live long and prosper. I can't do it. I can't do it. I don't have the muscles. No. Okay. I'll do it for you. There we go. Yes. Anyways, live. Thank you. Live long and prosper.

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Furlo Capital Podcast

Furlo Capital
Real Estate Podcast

A conversational podcast between James and Jessi Furlo that dives into the intricacies of passive real estate investing. Our mission is to equip people to invest wisely in both property and residents so that, together, we can build wealth and improve housing.

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Let's build your wealth and improve housing, together

Passive Income

Tenants pay monthly rent, which covers expenses and generates a profit for investors. Plus, multifamilies appreciate and usually sell for a significant profit.

Consistent Above-Average Returns

Real estate is less volatile and historically outperformed the S&P 500 by routinely generating average annual returns of at least 10% after fees, inflation, and taxes.

Revitalize Local Communities

We give people a great, safe place to call home. This doesn’t hit the spreadsheet, but every property is managed and maintained with the residents as a top priority.

Extraordinary Tax Benefits

Your income is taxed much lower because of depreciation and because it’s taxed at a lower capital gains rate.

Below-Average Risk

More units mean less vacancy sensitivity. Plus, costs are distributed across a larger number of units, which also allows us to hire a professional property manager.

Leverage

Unlike stocks, lenders like to finance multifamilies and the loans are tied to the property, not the person. This accelerates wealth building.